Wednesday, April 15, 2009

Nice Box! (Special Cereal Killer Update)

One of the perks of Olympic success is the placement of your image on a box of a suitable breakfast cereal for an Olympic athlete to eat as part of a training regimen.
Olympic Decathlete Bryan Clay made the smart choice and put himself on a box of Wheaties: The Breakfast of Champions! He's been staring me down during my morning breakfasts recently and reminding me to eat healthy meals, exercise, and wear spandex:



Michael Phelps, the man with all the medals, went a different route. He chose to lend his image to a sugar-sweetened breakfast treat that also draws in a stoner on a late night. So how did he hope to spur sales of the product he endorsed: by portraying himself as an Olympic athlete who also gets stoned and needs an occasional munchie-binge on Frosted Flakes. Unfortunately, the folks who make the flakes weren't so amused and gave all his boxes of bong-bouncing-binge-bounty to a local homeless shelter. But Phelpsie... your popularity remains... and the cereal verily flew off the shelf at its bargain basement price of $0. You're still a high-roller! And a high-swimmer... and a high-eater.... and so on...

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